Is it worth spending time to get Instagram followers? YES! The COVID pandemic in 2020 brought more Instagram users than ever before. 2021 started the year with 1 billion active Instagram users making it a great resource for growing your business. Although organic reach is down and competition is up, you can still use Instagram as a sales force with new tools like reels, IGTV captions, new stickers for small businesses, and Instagram Shop. So, where do you start with Instagram? As with ALL marketing, you need to start at the beginning. That means you need to think about your customer.