7. The Beginner's Guide to Digital Marketing

What are Some Careers in Digital Marketing?

There are many benefits to pursuing a career in digital marketing. The digital marketing job market is bursting at the seams and skills for digital marketing are in serious demand. There are online courses that help teach you these high demand skills like content creation and curation, social media strategy, martech and analytics, search engine optimization (SEO) and search engine marketing (SEM), graphic design, etc. According to Glassdoor’s list for best jobs for work-life balance, marketing careers occupied six out of twenty-five slots.

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    In-Demand Skills for Digital Marketing

    There’s plenty of room for people looking to enter the world of digital marketing on a new career journey. According to the Digital Marketing Institute, some of the most in-demand digital marketing skills include:

    • Content Curation and Creation
    • Social Media Strategy
    • Martech Capabilities
    • SEO Specialization
    • Analytics and Data Skills
    • UX Design

    The benefit of digital marketing is the transferable nature of the skills you learn. These skills can be applied to any industry as most businesses require an integrated approach to marketing. So whether you’re in the beginning stages of your digital marketing career, looking to broaden your skillset, or want to specialize in one area of digital marketing, developing your knowledge of any of these in-demand, transferable digital marketing skills will only help you achieve professional success.

    careers in digital marketing

    Traits of a Successful Digital Marketer

    According to the Digital Marketing Institute, some of the most critical traits a successful digital marketer must possess include:

    • Flexibility
    • A love for helping others
    • Reliability
    • Analytical and calculated thinking
    • An entrepreneurial spirit

    Possessing one or all of these traits can boost your success in the digital marketing field.

    careers in digital marketing
    careers in digital marketing

    Careers in Digital Marketing

    While pursuing a career in digital marketing, you will find that there are many paths that you can take based on the available courses and job titles. Businesses are allocating more funds for digital marketing leading to increased pay for digital marketers. Salaries for digital marketing careers can range from around $30,000 for Marketing Assistant positions to well over $100,000 for director level positions. Some top careers in digital marketing include:

    • Digital Marketing Specialist or Manager
    • Acquisition Marketing Manager
    • Director of Acquisition Marketing or Demand Generation
    • User Experience Designers
    • SEO Specialist or Manager
    • Content Marketing Strategist or Manager
    • Product Marketing Specialist or Manager
    • Social Media Specialist or Manager
    • Social Media Influencer
    • Web Developer
    • Marketing Analyst
    • E-commerce Manager or Director

    Tasks for some of these positions may include:

    • assisting in the execution of digital programs including paid social media, email marketing, display, and search marketing;
    • performing competitive analysis, researching new opportunities, and using data to provide strategic recommendations that support client growth;
    • working closely with users, product management, marketing, and engineering to make sure the best possible user experience is delivered;
    • supporting development and content teams on optimization projects to improve user engagement;
    • working with content team to ensure on-page, off-page, and technical SEO best practices are being implemented;
    • conceptualize, pitch, research, and write search-friendly blog content that provides value to prospects and readers
    • building and maintaining an editorial calendar for all relevant social channels;
    • evaluating KPIs of eCommerce business channels;
    • monitoring trends and performance, and identify areas of opportunity

    Now that you know more about all the possibilities in the digital marketing field, it’s time to kickstart your career!

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